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eCommerce2025–Present
Zun Lux Rentals
Boat Rentals → Sold-Out Weekends in Eight Months
Luxury boat rental brand with strong product but no digital presence. We built the brand from scratch on Instagram, deployed an email program that drives 32% of revenue, and ran Meta ads at 8.3x ROAS.
Headline Results
0 → 28K
Instagram followers
8.3x
Meta Ads ROAS
32%
Revenue from email
+184%
Booking conversion rate
The Challenge
Zun Lux Rentals had a beautiful product and zero brand awareness. They were getting bookings from one Yelp listing and friend-of-friend referrals. No site, no email list, no paid program.
Our Approach
- Built brand from scratch: positioning, visual system, content pillars, Instagram bio architecture.
- Monthly on-water shoot days producing 40+ Reels + photo assets.
- Launched Klaviyo program: welcome flow, post-booking, win-back. 32% of revenue from email within 6 months.
- Meta Ads with retargeting tiers: cold awareness → warm consideration → hot conversion. Average 8.3x ROAS.
The Outcome
Zun Lux is now sold out most peak weekends with an inbound DM funnel and email program that compounds every month. They've added a second boat to the fleet.
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