A 24-Shop Barbershop Brand, Running on Software It Owns

The Challenge

The Spot has been cutting hair in Miami since 2001 and now runs 24 shops from Boca to the Keys. The brand was strong, but the software behind it was rented: the booking app carried another company's setup, reports came from one place, payroll from another, and every new shop meant more monthly fees. The owners wanted their own platform, with their name on it, that could grow with the brand.

Our Approach

• Rebuilt thespotbarbershop.com on their own domain with a page for every shop, real shop photos, a live 'open now' finder and online booking, and kept every old address working.
• Built the client app with booking, Good Points loyalty and memberships, and a phone app for barbers with their calendar, live alerts, commissions and face clock-in.
• Built the register and owner dashboard: 16 reports, payroll with tiers and tip rules, memberships, gift cards and cash drawers, across all 24 shops.
• Moved more than 100,000 client profiles over without creating duplicates, using the client's mobile number as the anchor.
• Made the brand easy for AI assistants to read (structured data, llms.txt, crawler access) and measured it with 40 real customer questions in English and Spanish.
• Added the extras the team asked for: a visitor check-in iPad for the corporate office, an events tab, and weekly meeting reports.

The Outcome

The new website is live on thespotbarbershop.com and every shop is set up on the platform with its history. When we asked AI assistants 40 real Miami barbershop questions, The Spot was recommended in 36 and was the first pick in 21. The platform is now offered to other shops as Topos POS, with The Spot as its first client.