N
NURO Growth
Since 2009
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General

TAM expansion

Growth strategy of broadening the addressable market over time.

Examples: Shopify went from Canadian Snowboard Shop to merchant of record for everyone. Slack went from chat tool to enterprise productivity OS. Marketing follows TAM strategy: same message wins until you outgrow it.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.

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