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General

CSAT

Customer Satisfaction Score. Single-question satisfaction survey.

Usually 1-5 or 1-10 scale right after an interaction. More transactional than NPS. Useful for measuring specific touchpoints (support resolution, onboarding, feature launches).

More in General

Share of voice (SOV)

Your brand's share of conversation versus competitors in a category.

Monthly Recurring Revenue. Predictable subscription revenue per month.

Percentage of customers who cancel in a given period.

Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.

Ideal Customer Profile. The exact type of company you serve best.

TAM / SAM / SOM

Total / Serviceable / Obtainable market sizes.

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