N
NURO Growth
Since 2009
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General

ICP

Ideal Customer Profile. The exact type of company you serve best.

Industry, size, revenue range, geography, tech stack, role of buyer, common pain. Sharp ICP doubles ad efficiency and triples sales win rate. Most companies have too broad an ICP early on.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
TAM / SAM / SOM
Total / Serviceable / Obtainable market sizes.

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