N
NURO Growth
Since 2009
← All terms
General

Share of voice (SOV)

Your brand's share of conversation versus competitors in a category.

Measured via social listening, brand mentions, branded search volume, or PR pickup. High SOV is a leading indicator of future market share. Track quarterly.

More in General
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.
TAM / SAM / SOM
Total / Serviceable / Obtainable market sizes.

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