Weekly, Tuesdays

The Growth Lever

Real conversations about what actually moves the needle for SMB and mid-market growth.

Weekly conversations with marketers, founders, and operators who have shipped real growth programs. No fluff, no recycled tactics. Hosted by Felix Diaz, founder of NURO Growth.

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The Growth Lever

A NURO Growth podcast

Episodes

Latest episodes.

Subscribe wherever you listen. New episode every Tuesday.

From Volvo Cars Miami to NURO Growth: 16 Years of Marketing

with Felix Diaz, Founder, NURO Growth

Solo episode. Felix walks through the playbooks that drove a 300% organic lift at Volvo Cars and how those same patterns apply to SMBs today.

2026-05-17 38:14

The Economics of AI Voice Receptionists

Why every service-area business will have one by 2027, and how to think about build-vs-buy.

2026-05-24 42:08

CRO Without Research Is Just Guessing

Why most A/B tests fail and how mature CRO programs hit 30-40% win rates.

2026-05-31 35:42

PPC Attribution in the Post-iOS World

What broke, what works now, and the tools the smartest teams are using to recover signal.

2026-06-07 47:21

Owning the Map Pack: Premier Plumbing Case Study

How we took a plumbing operator from missing in their service area to top-3 in 47 cities.

2026-06-14 41:55

Content Engines That Actually Compound

Why most content programs fail and the operating model that produces real organic growth.

2026-06-21 39:30

Want to be a guest on The Growth Lever?

If you have shipped a real growth program at any stage, we want to talk.

Pitch a Guest Spot (877) 229-4447