SEO

SERP

Search Engine Results Page. The page Google shows for a query.

Each SERP contains organic listings, paid ads, featured snippets, image packs, map packs, knowledge panels, and shopping cards. SERP composition varies by query intent and is the battlefield for SEO and SEM.

More in SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

Schema markup

Structured data that helps search engines understand your content.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

YMYL

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

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