SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

LCP (Largest Contentful Paint, <2.5s), INP (Interaction to Next Paint, <200ms), and CLS (Cumulative Layout Shift, <0.1). Sites failing all three on mobile get ranking penalties. Use PageSpeed Insights or Lighthouse to measure.

More in SEO

Schema markup

Structured data that helps search engines understand your content.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

YMYL

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

Search intent

Why a user typed a query: informational, navigational, commercial, or transactional.

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