SEO

YMYL

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Health, finance, legal, news, civic info. YMYL queries are held to a higher quality bar. Anonymous authorship, AI-generated content, and unsupported claims are heavily penalized.

More in SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

Schema markup

Structured data that helps search engines understand your content.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

Search intent

Why a user typed a query: informational, navigational, commercial, or transactional.

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