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SEO

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

Added Experience to the original E-A-T in 2022. Google's human raters score sites against E-E-A-T. To rank in YMYL (Your Money or Your Life) categories like health, finance, or legal, you need verified author bios, original research, and high-quality external citations.

More in SEO
Core Web Vitals
Google's UX metrics that affect SEO rankings.
Schema markup
Structured data that helps search engines understand your content.
YMYL
Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.
Long-tail keywords
Multi-word, low-volume, high-intent search queries.
Topical authority
Depth and breadth of content on a specific subject area.
Search intent
Why a user typed a query: informational, navigational, commercial, or transactional.

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