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SEO
robots.txt
File that tells crawlers which parts of your site to skip.
Lives at /robots.txt. Misconfigured robots files can de-index your entire site. Always test changes with Google Search Console URL Inspection before deploying.
More in SEO
Core Web Vitals
Google's UX metrics that affect SEO rankings.
Schema markup
Structured data that helps search engines understand your content.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.
YMYL
Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.
Long-tail keywords
Multi-word, low-volume, high-intent search queries.
Topical authority
Depth and breadth of content on a specific subject area.
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