N
NURO Growth
Since 2009
← All terms
General

Product-market fit (PMF)

When customers love the product so much they pull it from you faster than you can sell.

Signals: organic word-of-mouth, retention curves flattening above 40%, customers paying full price without negotiating. Marketing amplifies PMF but cannot create it. If marketing is not working, often PMF is the real issue.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.

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