SEO

hreflang

HTML tag for telling Google which language/region version of a page to serve.

Required for multi-language or multi-region sites. <link rel="alternate" hreflang="es-US" href="..."/>. Common errors: missing reciprocal tags, wrong region codes, conflicting canonicals.

More in SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

Schema markup

Structured data that helps search engines understand your content.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

YMYL

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

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