N
NURO Growth
Since 2009
← All terms
General

Go-to-market (GTM)

Strategy for bringing a product to market: who, how, what messaging, what price.

Components: ICP, positioning, pricing, sales motion, marketing channels, success metrics. Different products demand fundamentally different GTMs. Founder-led sales for early enterprise, PLG for self-serve SaaS, paid acquisition for consumer.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.

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