SEO

Domain Authority (DA)

Moz's 1-100 score predicting how well a domain ranks.

Not used by Google directly. Useful as a competitive benchmark. Improve via earning links from high-DA sites, not via on-page changes. Ahrefs has DR (Domain Rating) as their equivalent.

More in SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

Schema markup

Structured data that helps search engines understand your content.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

YMYL

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

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