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SEO

Canonical tag

HTML tag that tells Google which version of a duplicate page to index.

<link rel="canonical" href="https://example.com/page"/> in <head>. Critical for sites with multiple URL variants (params, http/https, www/non-www). Missing or wrong canonicals cause duplicate content penalties.

More in SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

Structured data that helps search engines understand your content.

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

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