SEO

Anchor text

The clickable text in a hyperlink.

Tells Google what the linked page is about. Exact-match anchors (the exact target keyword) are powerful but risky if overused. Branded anchors are safest. Generic anchors ("click here") waste SEO opportunity.

More in SEO

Core Web Vitals

Google's UX metrics that affect SEO rankings.

Schema markup

Structured data that helps search engines understand your content.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness. Google's quality framework.

YMYL

Your Money or Your Life. High-stakes content categories where Google demands extra E-E-A-T.

Long-tail keywords

Multi-word, low-volume, high-intent search queries.

Topical authority

Depth and breadth of content on a specific subject area.

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