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NURO Growth
Since 2009
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Paid Media

ROAS

Return on Ad Spend. Revenue divided by ad spend.

ROAS measures revenue per dollar of paid media spend. 4x means $4 in revenue for every $1 spent. ROAS does not account for product margins, fulfillment, or other CAC components. For true profitability, use blended ROAS plus contribution-margin analysis.

Related terms
CACPOAS
More in Paid Media
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.
LSA
Local Services Ads. Pay-per-lead Google ads for service businesses.

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