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NURO Growth
Since 2009
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Paid Media

POAS

Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.

POAS is the truth-teller behind vanity ROAS. A campaign showing 5x ROAS with 30% margins after COGS, fulfillment, and returns is actually running at 1.5x POAS. Modern eCommerce optimizes for POAS, not ROAS.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.
LSA
Local Services Ads. Pay-per-lead Google ads for service businesses.

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