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NURO Growth
Since 2009
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Paid Media

LSA

Local Services Ads. Pay-per-lead Google ads for service businesses.

Shown above the map pack with a Google Guaranteed badge. Pay per qualified lead (typically $15 to $80). Available for plumbers, electricians, lawyers, real estate, locksmiths, and many other service categories. Requires Google Guaranteed verification.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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