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NURO Growth
Since 2009
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Paid Media

Quality Score

Google Ads metric (1-10) scoring keyword + ad + landing page relevance.

Composed of expected CTR, ad relevance, and landing page experience. High Quality Score lowers your CPC at the same auction position. Pull up via tighter ad groups, more specific ad copy, faster landing pages.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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