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NURO Growth
Since 2009
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Paid Media

Performance Max (PMax)

Google's all-inventory automated campaign type.

Replaces Smart Shopping. Runs across Search, Display, YouTube, Gmail, Discover, Maps. Heavy on machine learning, opaque on data. Best for advertisers with strong conversion volume and clean feed data. Use asset groups segmented by audience or product line.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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