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NURO Growth
Since 2009
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Paid Media

Broad match

Loosest Google Ads keyword match type. Triggers on synonyms and related queries.

Most flexible but riskiest. Combine with strong negative keyword lists and Smart Bidding for best results. Avoid pre-Smart-Bidding manual campaigns on broad match.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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