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NURO Growth
Since 2009
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Paid Media

Ad Rank

Google's formula for ranking ads in the auction.

Approximately Max CPC × Quality Score + ad extension impact + format effects. You can beat a higher bidder with better Quality Score. This is why optimization beats brute spending.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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