Social

UGC

User-Generated Content. Content created by customers or paid creators that looks native.

Performs 4 to 8x better than brand-shot creative on Meta and TikTok. Sourced via creator marketplaces (TikTok, Insense, Billo), Instagram outreach, or paid UGC creators on retainer.

More in Social

Engagement rate

Likes, comments, shares, saves divided by reach (or follower count).

Reach

Number of unique accounts that saw your content.

Creator economy

Independent creators monetizing audiences directly via platforms.

UGC creator

Person paid to create user-generated-content-style videos for brands.

Social listening

Monitoring brand mentions and competitor activity across social platforms.

Dark social

Traffic from private channels (DM, WhatsApp, Slack) that has no referrer.

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