Social

Reach

Number of unique accounts that saw your content.

Distinct from impressions (which can count multiple views per account). Organic reach has collapsed on most platforms since 2020. Paid amplification or virality is required to reach meaningful audiences.

More in Social

Engagement rate

Likes, comments, shares, saves divided by reach (or follower count).

UGC

User-Generated Content. Content created by customers or paid creators that looks native.

Creator economy

Independent creators monetizing audiences directly via platforms.

UGC creator

Person paid to create user-generated-content-style videos for brands.

Social listening

Monitoring brand mentions and competitor activity across social platforms.

Dark social

Traffic from private channels (DM, WhatsApp, Slack) that has no referrer.

Ready to grow with measurable, revenue-driving marketing?

Get a free 30-minute strategy call. No pitch deck. Real numbers, real recommendations.

Get a Free Proposal (877) 229-4447