CRO

Social proof

Evidence that other people use, trust, or recommend your product.

Forms: customer logos, review counts, star ratings, testimonials, case studies, press mentions, user count, recent activity feeds. Single biggest CRO lever for unknown brands.

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Conversion rate

Percentage of visitors who complete a defined goal.

A/B test

Comparing two versions of a page or element to determine which performs better.

Multivariate test (MVT)

Testing multiple element variations at once to find best combination.

Heatmap

Visualization of where users click, move, or scroll on a page.

Session recording

Video replay of an individual user's session on your site.

Form analytics

Field-by-field tracking of form abandonment.

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