N
NURO Growth
Since 2009
← All terms
CRO

Conversion rate

Percentage of visitors who complete a defined goal.

Define carefully: conversion to lead, conversion to sale, conversion to qualified opportunity. Benchmarks vary wildly by industry. eCommerce: 1.5 to 4%. B2B SaaS trial signup: 5 to 15%. Lead-gen sites: 3 to 8%.

More in CRO
A/B test
Comparing two versions of a page or element to determine which performs better.
Multivariate test (MVT)
Testing multiple element variations at once to find best combination.
Heatmap
Visualization of where users click, move, or scroll on a page.
Session recording
Video replay of an individual user's session on your site.
Form analytics
Field-by-field tracking of form abandonment.
ICE score
Prioritization framework: Impact × Confidence × Ease.

Ready to grow with measurable, revenue-driving marketing?

Get a free 30-minute strategy call. No pitch deck. Real numbers, real recommendations.

Get a Free Proposal (877) 229-4447
Call Free Strategy Call