CRO

ICE score

Prioritization framework: Impact × Confidence × Ease.

Score each CRO hypothesis 1-10 on each dimension. Multiply for total. Sort backlog by total score. Higher score = run first. Variants: RICE adds Reach as a fourth dimension.

More in CRO

Conversion rate

Percentage of visitors who complete a defined goal.

A/B test

Comparing two versions of a page or element to determine which performs better.

Multivariate test (MVT)

Testing multiple element variations at once to find best combination.

Heatmap

Visualization of where users click, move, or scroll on a page.

Session recording

Video replay of an individual user's session on your site.

Form analytics

Field-by-field tracking of form abandonment.

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