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CRO

Minimum detectable effect (MDE)

Smallest lift your A/B test can statistically detect given sample size.

Smaller MDE requires more traffic. A test with too high MDE (5%+) will only catch huge wins. Plan tests so MDE is below your hypothesized lift, otherwise you waste traffic.

More in CRO

Conversion rate

Percentage of visitors who complete a defined goal.

Comparing two versions of a page or element to determine which performs better.

Multivariate test (MVT)

Testing multiple element variations at once to find best combination.

Visualization of where users click, move, or scroll on a page.

Session recording

Video replay of an individual user's session on your site.

Field-by-field tracking of form abandonment.

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