Analytics

Data layer

JavaScript object that holds page and event data for analytics tools to read.

Standardized data layer (Google's dataLayer or Adobe's digitalData) lets you change tracking tools without rewriting the entire instrumentation. Mandatory for any serious analytics setup.

More in Analytics

CAC

Customer Acquisition Cost. Total marketing + sales spend divided by new customers in a period.

LTV

Lifetime Value. Total revenue a customer is expected to generate before they churn.

Attribution window

How long after an ad click or view a conversion is credited to that ad.

First-party data

Customer data you collect directly (email, purchase history, on-site behavior).

Server-side tracking

Sending conversion data to ad platforms from your server instead of the browser.

UTM parameters

URL query strings that pass campaign source data to your analytics.

Ready to grow with measurable, revenue-driving marketing?

Get a free 30-minute strategy call. No pitch deck. Real numbers, real recommendations.

Get a Free Proposal (877) 229-4447