Analytics

Consent Mode

Google's framework for respecting user cookie preferences while still collecting modeled conversions.

Required in the EU and increasingly worldwide. Sends conversion data without identifiers when user denies consent. Google fills in modeled conversions to reduce data loss.

More in Analytics

CAC

Customer Acquisition Cost. Total marketing + sales spend divided by new customers in a period.

LTV

Lifetime Value. Total revenue a customer is expected to generate before they churn.

Attribution window

How long after an ad click or view a conversion is credited to that ad.

First-party data

Customer data you collect directly (email, purchase history, on-site behavior).

Server-side tracking

Sending conversion data to ad platforms from your server instead of the browser.

UTM parameters

URL query strings that pass campaign source data to your analytics.

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