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Analytics

Cohort analysis

Grouping users by signup date or first action to compare behavior over time.

The truest signal of product or marketing health. Improving cohort retention is the heartbeat of growth. Look at retention at days 1, 7, 30, 90, 180.

More in Analytics

Customer Acquisition Cost. Total marketing + sales spend divided by new customers in a period.

Lifetime Value. Total revenue a customer is expected to generate before they churn.

Attribution window

How long after an ad click or view a conversion is credited to that ad.

First-party data

Customer data you collect directly (email, purchase history, on-site behavior).

Server-side tracking

Sending conversion data to ad platforms from your server instead of the browser.

URL query strings that pass campaign source data to your analytics.

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