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NURO Growth
Since 2009
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Automotive2024–Present
MotoroCars

A Repair Shop That Markets Like a Fortune 500

Built the entire digital stack for a Miami-based two-location independent repair shop: app, AI voice receptionist, unified parts dashboard, paid media, and reputation engine that 10x'd inbound calls.

Headline Results
$0.47
Cost per lead
78%
After-hours calls captured
3.4 → 4.9
Google rating
10x
Monthly inbound calls

The Challenge

MotoroCars (two locations in Wynwood + Doral) was losing 40%+ of inbound calls to voicemail after hours, paying $20+ per qualified lead through traditional automotive marketing channels, and stuck at a 3.4 Google star rating that was tanking trust.

Our Approach

  • Built MotoroCars Flutter app (TestFlight v1.1.0+41) with VIN scan + voice-to-RO + auto check-in.
  • Deployed AI voice receptionist on Twilio + Claude that books service appointments 24/7.
  • Launched unified parts dashboard pulling from Worldpac, Turn 14, WHI/Nexpart, RepairLink, replacing $10K/yr PartsTech subscription.
  • Rebuilt local SEO + GBP across both locations and ran a reputation engine that added 340+ reviews in 6 months.

The Outcome

MotoroCars is now the highest-rated multi-location independent shop in Miami-Dade. The AI-powered operation handles 4x the volume per advisor and is the proof-of-concept for our automotive AI vertical.

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