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Legal2024–Present
Miami Law Group
Outmaneuvering Bigger Firms With Smarter Math
Mid-size PI firm losing leads to bigger competitors with deeper paid budgets. We rebuilt their site (Page Speed 47 → 98), launched a hyperlocal SEO program, and shipped a paid program built around case value, not click volume.
Headline Results
3x in 60 days
Form fills
47 → 98
Page Speed score
+$2.1M
Signed case value Y1
-48%
Cost per signed case
The Challenge
Miami Law Group was getting outbid 4-to-1 by national PI firms on Google. Their site was a 2014 template with a 47 Page Speed score, no schema, no local pages, and a contact form that converted at 0.6%.
Our Approach
- Rebuilt site on Next.js with bilingual (English / Spanish) experience and full Attorney + LegalService schema.
- Launched 14 city-specific landing pages targeting long-tail PI intent.
- Restructured Google Ads around case value (not click cost): smaller budget, higher-intent terms, calibrated to signed-case ROI.
- Deployed AI intake agent that pre-qualifies leads before they hit the attorney's desk.
The Outcome
Miami Law Group's signed-case revenue grew $2.1M in year one on a paid budget that actually shrank 12%. Cost per signed case is now 48% below their pre-engagement baseline.
Services delivered
What we ran for this client
Web Design & Development
Websites that convert, not just look good
SEO Services
Drive organic traffic that converts
PPC & Paid Media
Profitable paid traffic from day one
AI & Marketing Automation
AI agents, chatbots, and workflows that scale your team
Reputation Management
Earn 5-star reviews. Suppress the 1-stars.
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