Maybe we’re bias but we think high-quality web design is essential for any business. Web design isn’t all about aesthetics, it has to be functional! What’s the point of adding all the bells and whistles if your site fails to attract customers and increase sales?
Your Design Matters, and so Does Your Content
Do yourself a favor and build a website that resonates with your target audience. Consumers say that web design elements are among the top factors they consider when deciding whether to trust a website or not. A website that is outdated, too busy, too many pop-ups, boring or has slow load times is a major deterrent.
Bettering Your Branding Strategy
Your website should serve as an extension of your brand. If you have a physical location, make sure that the characteristic branding elements remain consistent on the website including the logo, colors, and font. Even your communication style should be the same across all online marketing platforms you use. This makes your business more consistent which adds to credibility, and in today’s digital world that can have a huge impact on increasing sales.
We believe that web design has a direct correlation with conversion rates. Be sure that your website is easy to navigate and it is clear and easy for visitors to reach the pages they want. And once they get what they’re looking for, there should always be a call-to-action.
Ask us how we can improve your web design.
For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.
If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:
How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?
For SEO this is a big one, is the content regularly updated, is it relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?
What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?
Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step.