For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.
If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:
How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?
For SEO this is a big one, is the content regularly updated, is it relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?
What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?
Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step.
A well-built website is only a piece of your online visibility. Every minute, thousands of new websites are being created, and staying ahead of them to reach your target audience is important.
Learn how to market and promote your website using SEO or Search Engine Optimization. SEO is a big factor in what drives your website to the top of the search results. Users will be able to see your website more frequently, and this will help boost the awareness regarding your business and services. Appearing frequently in search results increases the visits and clicks to your website, thus generating higher traffic. SEO is not just about search engines- but about making your website visible through all digital platforms.
Here are 3 tips to get your content ahead of the curve:
1.) Plan your holiday campaigns, from landing pages to promotions this is the busiest and best time of year to convert visitors on your site. The earlier you post and publish this content the faster search engines will begin ranking your pages in search.
2.) Get blogging, effective content makes all the difference
3.) Optimize your pages, take a look at Google’s Quality Guidelines and see if your content is committing any errors
With SEO, you can transform your online presence. Using the right analytics tools, you can know what your customers are looking for, where specific demands are greater and understand demographics to guide your marketing. Don’t have enough time? Let our SEO and content teams help!