Maybe we’re bias but we think high-quality web design is essential for any business. Web design isn’t all about aesthetics, it has to be functional! What’s the point of adding all the bells and whistles if your site fails to attract customers and increase sales?
Your Design Matters, and so Does Your Content
Do yourself a favor and build a website that resonates with your target audience. Consumers say that web design elements are among the top factors they consider when deciding whether to trust a website or not. A website that is outdated, too busy, too many pop-ups, boring or has slow load times is a major deterrent.
Bettering Your Branding Strategy
Your website should serve as an extension of your brand. If you have a physical location, make sure that the characteristic branding elements remain consistent on the website including the logo, colors, and font. Even your communication style should be the same across all online marketing platforms you use. This makes your business more consistent which adds to credibility, and in today’s digital world that can have a huge impact on increasing sales.
We believe that web design has a direct correlation with conversion rates. Be sure that your website is easy to navigate and it is clear and easy for visitors to reach the pages they want. And once they get what they’re looking for, there should always be a call-to-action.
Ask us how we can improve your web design.
Happy Halloween Everyone! While you get your perfect costumes and party plans in order, we wanted to take a moment and embrace the holiday from a marketing perspective.
Millennials are driving sales records this year! It’s official, more events/attractions, retailers and liquor and beer manufacturers are taking notice and targeting the 21-34 year old crowd.
In fact, Halloween 2017 is looking to be an all around record-setter for consumer spending, 179 million Americans are estimated to be celebrating which is up 8 million from last year.
Halloween candy sales for 2017 are expected to reach $4.1 billion, while retail sales will hit $9.1 billion that’s up from $8.4 billion in 2016! The average person will spend $169.81 on Halloween this year according to a LendEDU poll. This same study found that costume spending takes up 42% of this budget…with 16% of Americans planning to dress their pets as well.
It’s safe to say retailers are excited, if this is any indication for the holiday spending climate this year, there’s no telling how much larger it could grow.
For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.
If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:
How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?
For SEO this is a big one, is the content regularly updated, is it relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?
What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?
Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step.
Customer experience is the heart of marketing for every industry. Embraced a customer-centric philosophy to see more conversions and positive digital transformations.
Recently Ford has been showing initiative in this area, by creating the products they believe that align with their customers own aspirations. Specifically by focusing on sustainability, the shift they announced earlier this month, will include greater focus on the introduction of smart vehicles and services. They even joined forces with Lyft, to utilize their vehicles in the testing of a future self-driving fleet. This pursuit focuses heavily on issues such as software design, customer experience and user interfaces.
How to stay ahead of the curve?
Really know your customer
Take advantage of customer data which can give you valuable insights into what your customers are looking for and what can be improved. Successful brands are focusing on what’s next.
Never stop improving
As marketers we know that optimizing anything we do involves many little changes over time until it’s perfect.
Embrace your reviews, good and bad
Take action on your feedback, complaints are opportunities to improve. Never shy away from a negative review or an unhappy customer, they could provide your most valuable insight yet.
Let our customer experience team handle review management for you with our innovative system, customers are contacted immediately, so you have one less thing to worry about.
A well-built website is only a piece of your online visibility. Every minute, thousands of new websites are being created, and staying ahead of them to reach your target audience is important.
Learn how to market and promote your website using SEO or Search Engine Optimization. SEO is a big factor in what drives your website to the top of the search results. Users will be able to see your website more frequently, and this will help boost the awareness regarding your business and services. Appearing frequently in search results increases the visits and clicks to your website, thus generating higher traffic. SEO is not just about search engines- but about making your website visible through all digital platforms.
Here are 3 tips to get your content ahead of the curve:
1.) Plan your holiday campaigns, from landing pages to promotions this is the busiest and best time of year to convert visitors on your site. The earlier you post and publish this content the faster search engines will begin ranking your pages in search.
2.) Get blogging, effective content makes all the difference
3.) Optimize your pages, take a look at Google’s Quality Guidelines and see if your content is committing any errors
With SEO, you can transform your online presence. Using the right analytics tools, you can know what your customers are looking for, where specific demands are greater and understand demographics to guide your marketing. Don’t have enough time? Let our SEO and content teams help!