Tracking Your Progress
Business | March 23rd, 2018
As a business owner, you invest money, time and energy in all forms of advertisement. The next step is to recognize if the marketing is helping your business. As you invest, it is crucial to determine what works and what doesn’t. Our team recommends these two methods:
Tracking Traditionally
If you are usually in your business, you generally get a feel for the average number of customers that visit your store. You can also observe if more customers tend to come after you have posted a discount. Redeeming coupons is a great way to know if your ads are reaching consumers.
Another straightforward way is by asking customers how they found out about your business. This informs you which form of communication is reaching out to consumers effectively. You can also solicit clients that if they write their postcodes and bring the advertisement they’ll receive a discount. By capturing clients’ area codes you discover the most desirable locations for advertising.
Tracking with Technology
Technology has pushed businesses several steps forward when it comes tracking. Our team uses apps to track down your database. We use CRM to track progress towards lead acquisitions, sales, follow-ups and customer retention. This grants us the knowledge of what is inefficient in your business and how to better it.
Phone tracking is also very effective. By tracking customer calls you can be aware of how customers hear about your website, social media, etc.
Split Testing is another technological advancement that tracks your conversion rates and bounce rates.
The most important of all these is traffic tracking. In other words, website analytics. This is a must for every small business. It provides you with information about website visits and clients.
The Importance of Traditional Advertising
Business | March 21st, 2018
Digital, email and online marketing seem to be taking over the marketing industry. Traditional advertising is usually stated to be less effective and expensive. Although it may require more investment than online marketing, traditional advertising is important to small businesses.
Why Keep It Traditional?
Traditional advertising generates a brand awareness through the direct mail using brochures and flyers. Billboards, TV commercials and other forms of print media are also considered traditional. It permits you to market your product to a more former generation that may not use the internet as often. When growing your small business, it is crucial that you are not losing any potential buyers with your chosen form of advertisement. By combining traditional and digital marketing you can have the best of both worlds.
You can promote your website and social media by sending out flyers and postcards through direct mail. This can boost sales and improve customer acquisition. Business cards, although not a form of print advertisement is a great way to hand out contact information.
Direct mail creates a local awareness of your brand. If you open a bakery, you can send flyers to consumers and other businesses within five miles. It allows you to start generating a local clientele.
The traditional advertisement is also less of a nuisance than online popup ads and considered more trustworthy. According to MarketingSherpa, 82% of consumers trust print advertising and 76% depend on direct mail.
Nuro Can Keep It Old-Fashioned
Nuro understands the importance of keeping it traditional. We have witnessed local success from small businesses by increasing brand awareness and sales.
Email Campaigns and Small Businesses
Business | March 19th, 2018
Email marketing: Easy, effective and inexpensive. If you haven’t considered it yet, email marketing may be the smartest move for your small business. Many businesses develop amazing websites, yet receive few visitors. What’s the issue? You have a website with great content, works perfectly and it is user-friendly, but where are the clients? This is where email marketing plays its role and promotes your brand to the next level.
The Pros of email marketing:
Email marketing allows for your business to establish a list of clients/customers. By allowing clients to subscribe to newsletters, you have now generated a list of interested people in your product. Use this to your advantage. It is usually said that people hate crowded inboxes, and whether there is some truth to that statement, these clients subscribe to your newsletter. They want to hear from you and read more about the business. Utilize this technique to engage these clients.
Offer newsletters with daily deals, promotions, and advertisements. Check in with customers by completing follow-ups after a purchase or subscription. It makes customers feel special and warm up to you. They like knowing they are being taken care of if there are issues with a product and will usually refer your business to friends and family.
In return, this will increase your audience and expand your network. Newsletters can go a long way with a simple share by one of your subscribers.
The more people start getting to know and hear about your brand, the more credibility you gain from the public. People will be more willing to purchase your product than from a competitor because they heard about it from a friend or a share they saw online. This will make it easier to market your brand, and increase sales.
Email marketing can also increase visitors to your website. Keep customers engage by writing weekly blogs and posting on your site. Anyone who wants to read the blog will have to visit your website. This a fantastic way to gain brand exposure.
The Cons of email marketing:
Email marketing is great, but it does have its cons. It involves a lot of work and staying on top of newsletters and weekly posts. It takes commitment, creativity, and patience. Luckily, that’s why our team is here to help and guide you through every step. We are effective in creating email campaigns, that will expand your small business at a more rapid rate than you may have anticipated.
How Can Online Marketing Help your Small Business?
Business | March 15th, 2018
Unlike big businesses, small businesses are limited to their region, which reduces the number of consumers they are able to reach out to. Just because your small business does not have the brand awareness that a big business may have, it does not mean it can’t get there. As technology and the use of the internet took over, traditional marketing approaches have been left behind. Big businesses now rely on online marketing to further develop their product or service, a strategy that is just as useful for small businesses.So how can our team promote your small business? In our March blog post, we will provide you with all the details.
Tip #1: Get Online, Get Known!
Many small businesses lack a website. In today’s world, it is crucial for any business to have a website. Nuro Marketing develops a straightforward and easy website to navigate in. Websites also expand your range. Customers no longer need to pass by your location to find out about your business or receive ads in the mail. With a quick online search, people get to read about your business and find out what it is you do and sell. Nuro Marketing can increase your chances of showing up first in a Google search, by providing Search Engine Optimizations (SEO) and Pay Per Click (PPC).
Most of all, websites can boost sales. Most small businesses only market their products in person, which again limits who you can sell to. By setting up a website, our team can guide you on how to start marketing your product online and persuade customers to subscribe. This brings in a broader number of consumers, and the best part is it expands your target customers. You can sell to any consumer, at any location.
Tip #2: Social Media is a Must!
Instagram, Facebook, and Twitter are all awesome social media sites to help businesses reach out to consumers. Our team will assist you in setting up and maintaining an active social media site. This technique helps small businesses reach out to all ages and demographics. Many consumers nowadays lookup a product online before going in person. If you own a restaurant, consumers love to see pictures of the food and the location before deciding to go. This also attracts more consumers, with the use of hashtags and shares, we can increase the awareness of your product. Social Media can also improve your customer service. Being online can help you communicate and receive feedback from consumers. You obtain more insight into what consumers really think about your product and helps you come up with ideas on how to improve defects.
Maybe we’re bias but we think high-quality web design is essential for any business. Web design isn’t all about aesthetics, it has to be functional! What’s the point of adding all the bells and whistles if your site fails to attract customers and increase sales?
Your Design Matters, and so Does Your Content
Do yourself a favor and build a website that resonates with your target audience. Consumers say that web design elements are among the top factors they consider when deciding whether to trust a website or not. A website that is outdated, too busy, too many pop-ups, boring or has slow load times is a major deterrent.
Bettering Your Branding Strategy
Your website should serve as an extension of your brand. If you have a physical location, make sure that the characteristic branding elements remain consistent on the website including the logo, colors, and font. Even your communication style should be the same across all online marketing platforms you use. This makes your business more consistent which adds to credibility, and in today’s digital world that can have a huge impact on increasing sales.
Boosting Conversions
We believe that web design has a direct correlation with conversion rates. Be sure that your website is easy to navigate and it is clear and easy for visitors to reach the pages they want. And once they get what they’re looking for, there should always be a call-to-action.
Ask us how we can improve your web design.
We’re not trying to brag but, our design team are rock stars. Because of them we can call ourselves a full service agency, from concept to execution, it’s all under one roof. And we’re proud to say this gives our clients a big advantage.
Your top 5 benefits of having an in-house design team:
- Easier for You: The Customer
With all your marketing efforts in one place, you save time! You won’t have to make multiple calls, coordinate teams or send numerous emails. An in-house team is already familiar with you, your preferences and your ongoing projects. This allows for a smooth, efficient process that benefits both customer and designer.
- Faster: Get what you need, when you need it
Did you know we have 24-hr runaround time on all creatives? To move forward on projects we don’t have to contact a third-party, and wait for them to return our calls or emails. An in-house design team has the ability to move projects around or shift work among designers. This allows us to be accurate with out deadlines and timelines, we always deliver a quality creative without the inflated timeline.
- Well-Informed: We know Your Brand
A big benefit of working with an in-house design team is they are immersed in your brand. They understand your business, your brand, your marketing goals and how you want to be perceived by consumers.
- Availability: Always Here to Assist You
If your main contact is unavailable, there are other designers on our team call who are familiar with your projects and available to fill in effortlessly. You are never left hanging.
- Relationship Driven
We believe that relationships with our clients enhance the creative process, not hinder it. Our clients talk directly to the designers, nothing gets lost in translation and over time we anticipate your needs and tailor design based off your preferences.
Sold on having an in-house design team handle your marketing? Contact us today to learn more about how we can help your business thrive.
Happy Halloween Everyone! While you get your perfect costumes and party plans in order, we wanted to take a moment and embrace the holiday from a marketing perspective.
Millennials are driving sales records this year! It’s official, more events/attractions, retailers and liquor and beer manufacturers are taking notice and targeting the 21-34 year old crowd.
In fact, Halloween 2017 is looking to be an all around record-setter for consumer spending, 179 million Americans are estimated to be celebrating which is up 8 million from last year.
Halloween candy sales for 2017 are expected to reach $4.1 billion, while retail sales will hit $9.1 billion that’s up from $8.4 billion in 2016! The average person will spend $169.81 on Halloween this year according to a LendEDU poll. This same study found that costume spending takes up 42% of this budget…with 16% of Americans planning to dress their pets as well.
It’s safe to say retailers are excited, if this is any indication for the holiday spending climate this year, there’s no telling how much larger it could grow.
CHEERS!
For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.
If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:
User Experience
How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?
Content
For SEO this is a big one, is the content regularly updated, is it relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?
Lead Generation
What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?
Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step.
Customer experience is the heart of marketing for every industry. Embraced a customer-centric philosophy to see more conversions and positive digital transformations.
Recently Ford has been showing initiative in this area, by creating the products they believe that align with their customers own aspirations. Specifically by focusing on sustainability, the shift they announced earlier this month, will include greater focus on the introduction of smart vehicles and services. They even joined forces with Lyft, to utilize their vehicles in the testing of a future self-driving fleet. This pursuit focuses heavily on issues such as software design, customer experience and user interfaces.
How to stay ahead of the curve?
Really know your customer
Take advantage of customer data which can give you valuable insights into what your customers are looking for and what can be improved. Successful brands are focusing on what’s next.
Never stop improving
As marketers we know that optimizing anything we do involves many little changes over time until it’s perfect.
Embrace your reviews, good and bad
Take action on your feedback, complaints are opportunities to improve. Never shy away from a negative review or an unhappy customer, they could provide your most valuable insight yet.
Let our customer experience team handle review management for you with our innovative system, customers are contacted immediately, so you have one less thing to worry about.
A well-built website is only a piece of your online visibility. Every minute, thousands of new websites are being created, and staying ahead of them to reach your target audience is important.
Learn how to market and promote your website using SEO or Search Engine Optimization. SEO is a big factor in what drives your website to the top of the search results. Users will be able to see your website more frequently, and this will help boost the awareness regarding your business and services. Appearing frequently in search results increases the visits and clicks to your website, thus generating higher traffic. SEO is not just about search engines- but about making your website visible through all digital platforms.
Here are 3 tips to get your content ahead of the curve:
1.) Plan your holiday campaigns, from landing pages to promotions this is the busiest and best time of year to convert visitors on your site. The earlier you post and publish this content the faster search engines will begin ranking your pages in search.
2.) Get blogging, effective content makes all the difference
3.) Optimize your pages, take a look at Google’s Quality Guidelines and see if your content is committing any errors
With SEO, you can transform your online presence. Using the right analytics tools, you can know what your customers are looking for, where specific demands are greater and understand demographics to guide your marketing. Don’t have enough time? Let our SEO and content teams help!