For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.
If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:
How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?
For SEO this is a big one, is the content regularly updated, is it relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?
What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?
Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step.