Email marketing is one of the most effective methods of engaging your current audience, increasing lead volume and generating repeat sales.
More than 205 billion emails are sent daily and 91% of consumers check their email daily…that can’t be said of any other communication channel.
The biggest advantage with email is that it is highly automated and highly personalized. We can send targeted content to your audience or even create lists of potential new leads, based on their demographics, location. current stage in your sales cycle or their behavior.
And the focus of a campaign doesn’t have to be only for leads, don’t forget about your fixed-ops, service and parts departments! You already have the contact information for these customers, keep them in the loop and coming back again.
The biggest tip for improving conversion? Keep your emails interactive to encourage engagement. Think of how many emails you get in your inbox each day, the ones that stand out are the ones that leave an impression. From a design stand point, this can by done with image carousels, galleries, and sliders. Emails featuring offer reveals and even add-to-cart functions (vouchers, parts, etc.) will have a stronger call to action for viewers.
Email marketing strategies are limitless, including promotional news, product updates, digital newsletters, event invitations, targeted/ dedicated offers, transaction emails and automated kickback. Sign-up with us today for a free campaign.
We’ve heard the debates that direct mail has become outdated. And it makes sense, as the world becomes increasingly more dependent on digital and going paperless, it seems direct mail would be used less often. But this is exactly why it’s still a valid tactic in the automotive dealership world.
Online space is becoming more and more cluttered full of annoying advertisements, with many of us using ad blockers. Since mail is becoming used less frequently, direct advertisements stand out much more. Direct mail can’t be sent to a spam folder, it’s going directly to a customer’s home and in front of their eyeballs. It’s a physical item instead of an email, so there’s more chance for it to go noticed.
Direct mail provides a localized, systematic, and targeted approach for reaching customers. With every campaign we are seeing customers responding consistently.
Part of making direct mail work for today’s market, is being able to provide today’s metrics and anayltics on results. We never intitate a campaign without the proper tools in place to track the results. From custom mailing lists, landing pages and phone tracking numbers we’ve got what you need to see an impressive ROI. Find out how to get your first 1,000 mailers on us when you sign up for a package.
If you haven’t heard of The Digital Dealer Conference it’s one of the biggest digital marketing conferences in the automotive industry with over 3,000 attendees! The turnout included 90 of the top 100 U.S. Dealership Groups with over 100 eye-opening educational sessions; and over 120 exhibits featuring the newest products, tech-services, round table discussions and top keynote speakers.
Our entire management team was in attendance this past week on September 18-20, 2017 in Las Vegas. This gave us the chance to interact with the smartest minds in the automotive industry including like-minded technology-focused dealers, managers and vendors.
Industry conferences, like Digital Dealer, give us the insight to continue creating, innovating, and executing on multi-faceted campaigns.