Which social media platforms should my brand be present on?
To start it is very important to understand where your audience is. Your focus should be placed on the platforms that have more users, such as Facebook and Twitter. However, your presence should also depend on the type of posts you are willing to share, for instance, if your strategy is to post mainly pictures, Instagram and Pinterest are great options and if you want to share videos, YouTube is key.
It is not about the quantity, it is about the quality. It doesn’t matter how many posts you upload in a day, it matters the quality and the content of your posts in your platforms. Creative and unique content is key to gain followers as well as engaging your actual community.
If you are finding difficult to raise awareness, paid social media advertising can be a great support tool. Why? Because it will deliver your content to a bigger audience. If you decide to do it, just check in which platform you should do it, it so it can cause higher impact.