To start it is very important to understand where your audience is. Your focus should be placed on the platforms that have more users, such as Facebook and Twitter. However, your presence should also depend on the type of posts you are willing to share, for instance, if your strategy is to post mainly pictures, Instagram and Pinterest are great options and if you want to share videos, YouTube is key.

It is not about the quantity, it is about the quality. It doesn’t matter how many posts you upload in a day, it matters the quality and the content of your posts in your platforms. Creative and unique content is key to gain followers as well as engaging your actual community.

If you are finding difficult to raise awareness, paid social media advertising can be a great support tool. Why? Because it will deliver your content to a bigger audience. If you decide to do it, just check in which platform you should do it, it so it can cause higher impact. 

If you get negative reactions because of a bad experience one of your customers had, you should address it and make sure you give them a solution and make them feel understood. However, if you get negativity from people that are just mean you should ignore their comments and if they continue even block them.

For sure! Social media can be your ally to promote your business online and the best part of all is that it has low investment and operation costs. Social media has a massive reach and in less than you expect the investment you incurred in will be represented in new customers and higher sales.

When you post be sure to engage your community by asking them questions, providing curious facts and encouraging them to comment on your posts. When any of your followers leave a nice comment or ask a question be sure to comment back and respond to their concerns to create a nice atmosphere in your social media platforms.