Client: Homestead Cadillac Chevrolet
Services: The Cadillac Chevrolet in Homestead needed a complete reconstruction of their operations and marketing. In order to increase profitability in this location, our team recreated the company’s social media, PPC, website and search engine optimization. CRM restructures, and formal training of the BDC Department was also applied. This included, set-up and optimization of previous systems, follow up procedures, and improvement in closing rates.
Our team brought the closing ratio on sales from 4% to 14%. The lead to appointment conversion rate increased from 22% to 72%. The sales rate at this site doubled per month.
The most considerable challenge for this company was the site. The key to this problem was restructuring and optimizing the company website. This allowed Chevrolet Cadillac to reach out their desired demographics, regardless of location. With our team’s structured campaign, and Chevrolet Cadillac’s brand awareness and established market, effective results were accomplished at a more rapid rate.