Customer experience is the heart of marketing for every industry. Embraced a customer-centric philosophy to see more conversions and positive digital transformations.
Recently Ford has been showing initiative in this area, by creating the products they believe that align with their customers own aspirations. Specifically by focusing on sustainability, the shift they announced earlier this month, will include greater focus on the introduction of smart vehicles and services. They even joined forces with Lyft, to utilize their vehicles in the testing of a future self-driving fleet. This pursuit focuses heavily on issues such as software design, customer experience and user interfaces.
How to stay ahead of the curve?
Really know your customer
Take advantage of customer data which can give you valuable insights into what your customers are looking for and what can be improved. Successful brands are focusing on what’s next.
Never stop improving
As marketers we know that optimizing anything we do involves many little changes over time until it’s perfect.
Embrace your reviews, good and bad
Take action on your feedback, complaints are opportunities to improve. Never shy away from a negative review or an unhappy customer, they could provide your most valuable insight yet.
Let our customer experience team handle review management for you with our innovative system, customers are contacted immediately, so you have one less thing to worry about.
Email marketing is one of the most effective methods of engaging your current audience, increasing lead volume and generating repeat sales.
More than 205 billion emails are sent daily and 91% of consumers check their email daily…that can’t be said of any other communication channel.
The biggest advantage with email is that it is highly automated and highly personalized. We can send targeted content to your audience or even create lists of potential new leads, based on their demographics, location. current stage in your sales cycle or their behavior.
And the focus of a campaign doesn’t have to be only for leads, don’t forget about your fixed-ops, service and parts departments! You already have the contact information for these customers, keep them in the loop and coming back again.
The biggest tip for improving conversion? Keep your emails interactive to encourage engagement. Think of how many emails you get in your inbox each day, the ones that stand out are the ones that leave an impression. From a design stand point, this can by done with image carousels, galleries, and sliders. Emails featuring offer reveals and even add-to-cart functions (vouchers, parts, etc.) will have a stronger call to action for viewers.
Email marketing strategies are limitless, including promotional news, product updates, digital newsletters, event invitations, targeted/ dedicated offers, transaction emails and automated kickback. Sign-up with us today for a free campaign.