Email marketing is one of the most effective methods of engaging your current audience, increasing lead volume and generating repeat sales.
More than 205 billion emails are sent daily and 91% of consumers check their email daily…that can’t be said of any other communication channel.
The biggest advantage with email is that it is highly automated and highly personalized. We can send targeted content to your audience or even create lists of potential new leads, based on their demographics, location. current stage in your sales cycle or their behavior.
And the focus of a campaign doesn’t have to be only for leads, don’t forget about your fixed-ops, service and parts departments! You already have the contact information for these customers, keep them in the loop and coming back again.
The biggest tip for improving conversion? Keep your emails interactive to encourage engagement. Think of how many emails you get in your inbox each day, the ones that stand out are the ones that leave an impression. From a design stand point, this can by done with image carousels, galleries, and sliders. Emails featuring offer reveals and even add-to-cart functions (vouchers, parts, etc.) will have a stronger call to action for viewers.
Email marketing strategies are limitless, including promotional news, product updates, digital newsletters, event invitations, targeted/ dedicated offers, transaction emails and automated kickback. Sign-up with us today for a free campaign.