Happy Halloween Everyone! While you get your perfect costumes and party plans in order, we wanted to take a moment and embrace the holiday from a marketing perspective.
Millennials are driving sales records this year! It’s official, more events/attractions, retailers and liquor and beer manufacturers are taking notice and targeting the 21-34 year old crowd.
In fact, Halloween 2017 is looking to be an all around record-setter for consumer spending, 179 million Americans are estimated to be celebrating which is up 8 million from last year.
Halloween candy sales for 2017 are expected to reach $4.1 billion, while retail sales will hit $9.1 billion that’s up from $8.4 billion in 2016! The average person will spend $169.81 on Halloween this year according to a LendEDU poll. This same study found that costume spending takes up 42% of this budget…with 16% of Americans planning to dress their pets as well.
It’s safe to say retailers are excited, if this is any indication for the holiday spending climate this year, there’s no telling how much larger it could grow.
For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.
If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:
How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?
For SEO this is a big one, is the content regularly updated, is it relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?
What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?
Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step.
Customer experience is the heart of marketing for every industry. Embraced a customer-centric philosophy to see more conversions and positive digital transformations.
Recently Ford has been showing initiative in this area, by creating the products they believe that align with their customers own aspirations. Specifically by focusing on sustainability, the shift they announced earlier this month, will include greater focus on the introduction of smart vehicles and services. They even joined forces with Lyft, to utilize their vehicles in the testing of a future self-driving fleet. This pursuit focuses heavily on issues such as software design, customer experience and user interfaces.
How to stay ahead of the curve?
Really know your customer
Take advantage of customer data which can give you valuable insights into what your customers are looking for and what can be improved. Successful brands are focusing on what’s next.
Never stop improving
As marketers we know that optimizing anything we do involves many little changes over time until it’s perfect.
Embrace your reviews, good and bad
Take action on your feedback, complaints are opportunities to improve. Never shy away from a negative review or an unhappy customer, they could provide your most valuable insight yet.
Let our customer experience team handle review management for you with our innovative system, customers are contacted immediately, so you have one less thing to worry about.
A well-built website is only a piece of your online visibility. Every minute, thousands of new websites are being created, and staying ahead of them to reach your target audience is important.
Learn how to market and promote your website using SEO or Search Engine Optimization. SEO is a big factor in what drives your website to the top of the search results. Users will be able to see your website more frequently, and this will help boost the awareness regarding your business and services. Appearing frequently in search results increases the visits and clicks to your website, thus generating higher traffic. SEO is not just about search engines- but about making your website visible through all digital platforms.
Here are 3 tips to get your content ahead of the curve:
1.) Plan your holiday campaigns, from landing pages to promotions this is the busiest and best time of year to convert visitors on your site. The earlier you post and publish this content the faster search engines will begin ranking your pages in search.
2.) Get blogging, effective content makes all the difference
3.) Optimize your pages, take a look at Google’s Quality Guidelines and see if your content is committing any errors
With SEO, you can transform your online presence. Using the right analytics tools, you can know what your customers are looking for, where specific demands are greater and understand demographics to guide your marketing. Don’t have enough time? Let our SEO and content teams help!
Email marketing is one of the most effective methods of engaging your current audience, increasing lead volume and generating repeat sales.
More than 205 billion emails are sent daily and 91% of consumers check their email daily…that can’t be said of any other communication channel.
The biggest advantage with email is that it is highly automated and highly personalized. We can send targeted content to your audience or even create lists of potential new leads, based on their demographics, location. current stage in your sales cycle or their behavior.
And the focus of a campaign doesn’t have to be only for leads, don’t forget about your fixed-ops, service and parts departments! You already have the contact information for these customers, keep them in the loop and coming back again.
The biggest tip for improving conversion? Keep your emails interactive to encourage engagement. Think of how many emails you get in your inbox each day, the ones that stand out are the ones that leave an impression. From a design stand point, this can by done with image carousels, galleries, and sliders. Emails featuring offer reveals and even add-to-cart functions (vouchers, parts, etc.) will have a stronger call to action for viewers.
Email marketing strategies are limitless, including promotional news, product updates, digital newsletters, event invitations, targeted/ dedicated offers, transaction emails and automated kickback. Sign-up with us today for a free campaign.
We’ve heard the debates that direct mail has become outdated. And it makes sense, as the world becomes increasingly more dependent on digital and going paperless, it seems direct mail would be used less often. But this is exactly why it’s still a valid tactic in the automotive dealership world.
Online space is becoming more and more cluttered full of annoying advertisements, with many of us using ad blockers. Since mail is becoming used less frequently, direct advertisements stand out much more. Direct mail can’t be sent to a spam folder, it’s going directly to a customer’s home and in front of their eyeballs. It’s a physical item instead of an email, so there’s more chance for it to go noticed.
Direct mail provides a localized, systematic, and targeted approach for reaching customers. With every campaign we are seeing customers responding consistently.
Part of making direct mail work for today’s market, is being able to provide today’s metrics and anayltics on results. We never intitate a campaign without the proper tools in place to track the results. From custom mailing lists, landing pages and phone tracking numbers we’ve got what you need to see an impressive ROI. Find out how to get your first 1,000 mailers on us when you sign up for a package.