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How Important is Your Web Design?

Maybe we’re bias but we think high-quality web design is essential for any business. Web design isn’t all about aesthetics, it has to be functional! What’s the point of adding all the bells and whistles if your site fails to attract customers and increase sales?

 

Your Design Matters, and so Does Your Content

Do yourself a favor and build a website that resonates with your target audience.  Consumers say that web design elements are among the top factors they consider when deciding whether to trust a website or not. A website that is outdated, too busy, too many pop-ups, boring or has slow load times is a major deterrent.

Bettering Your Branding Strategy

Your website should serve as an extension of your brand. If you have a physical location, make sure that the characteristic branding elements remain consistent on the website including the logo, colors, and font. Even your communication style should be the same across all online marketing platforms you use. This makes your business more consistent which adds to credibility, and in today’s digital world that can have a huge impact on increasing sales.

Boosting Conversions

We believe that web design has a direct correlation with conversion rates. Be sure that your website is easy to navigate and it is clear and easy for visitors to reach the pages they want. And once they get what they’re looking for, there should always be a call-to-action.

 

Ask us how we can improve your web design.

 

 

Tips to Increase Your Online Visibility and Branding

A well-built website is only a piece of your online visibility. Every minute, thousands of new websites are being created, and staying ahead of them to reach your target audience is important.

Learn how to market and promote your website using SEO or Search Engine Optimization. SEO is a big factor in what drives your website to the top of the search results. Users will be able to see your website more frequently, and this will help boost the awareness regarding your business and services. Appearing frequently in search results increases the visits and clicks to your website, thus generating higher traffic.  SEO is not just about search engines- but about making your website visible through all digital platforms.

Here are 3 tips to get your content ahead of the curve:

1.) Plan your holiday campaigns, from landing pages to promotions this is the busiest and best time of year to convert visitors on your site. The earlier you post and publish this content the faster search engines will begin ranking your pages in search.

2.) Get blogging, effective content makes all the difference

3.) Optimize your pages, take a look at Google’s Quality Guidelines and see if your content is committing any errors

With SEO, you can transform your online presence. Using the right analytics tools, you can know what your customers are looking for, where specific demands are greater and understand demographics to guide your marketing. Don’t have enough time? Let our SEO and content teams help!