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Tracking Your Progress

Business | March 23rd, 2018

As a business owner, you invest money, time and energy in all forms of advertisement. The next step is to recognize if the marketing is helping your business. As you invest, it is crucial to determine what works and what doesn’t. Our team recommends these two methods:

Tracking Traditionally

                   If you are usually in your business, you generally get a feel for the average number of customers that visit your store. You can also observe if more customers tend to come after you have posted a discount. Redeeming coupons is a great way to know if your ads are reaching consumers.
Another straightforward way is by asking customers how they found out about your business. This informs you which form of communication is reaching out to consumers effectively. You can also solicit clients that if they write their postcodes and bring the advertisement they’ll receive a discount. By capturing clients’ area codes you discover the most desirable locations for advertising.

Tracking with Technology

        Technology has pushed businesses several steps forward when it comes tracking. Our team uses apps to track down your database. We use CRM to track progress towards lead acquisitions, sales, follow-ups and customer retention. This grants us the knowledge of what is inefficient in your business and how to better it.

Phone tracking is also very effective. By tracking customer calls you can be aware of how customers hear about your website, social media, etc.

Split Testing is another technological advancement that tracks your conversion rates and bounce rates.

The most important of all these is traffic tracking. In other words, website analytics. This is a must for every small business. It provides you with information about website visits and clients.

The Importance of Traditional Advertising

Business | March 21st, 2018

                     

 

Digital, email and online marketing seem to be taking over the marketing industry. Traditional advertising is usually stated to be less effective and expensive. Although it may require more investment than online marketing, traditional advertising is important to small businesses.

Why Keep It Traditional?

Traditional advertising generates a brand awareness through the direct mail using brochures and flyers. Billboards, TV commercials and other forms of print media are also considered traditional. It permits you to market your product to a more former generation that may not use the internet as often. When growing your small business, it is crucial that you are not losing any potential buyers with your chosen form of advertisement. By combining traditional and digital marketing you can have the best of both worlds.

You can promote your website and social media by sending out flyers and postcards through direct mail. This can boost sales and improve customer acquisition. Business cards, although not a form of print advertisement is a great way to hand out contact information.

Direct mail creates a local awareness of your brand. If you open a bakery, you can send flyers to consumers and other businesses within five miles. It allows you to start generating a local clientele.

The traditional advertisement is also less of a nuisance than online popup ads and considered more trustworthy. According to MarketingSherpa, 82% of consumers trust print advertising and 76% depend on direct mail.

 

Nuro Can Keep It Old-Fashioned

Nuro understands the importance of keeping it traditional. We have witnessed local success from small businesses by increasing brand awareness and sales.

 

Email Campaigns and Small Businesses

Business | March 19th, 2018

Email marketing: Easy, effective and inexpensive. If you haven’t considered it yet, email marketing may be the smartest move for your small business. Many businesses develop amazing websites, yet receive few visitors. What’s the issue? You have a website with great content, works perfectly and it is user-friendly, but where are the clients? This is where email marketing plays its role and promotes your brand to the next level.

The Pros of email marketing:

Email marketing allows for your business to establish a list of clients/customers. By allowing clients to subscribe to newsletters, you have now generated a list of interested people in your product. Use this to your advantage. It is usually said that people hate crowded inboxes, and whether there is some truth to that statement, these clients subscribe to your newsletter. They want to hear from you and read more about the business. Utilize this technique to engage these clients.

Offer newsletters with daily deals, promotions, and advertisements. Check in with customers by completing follow-ups after a purchase or subscription.  It makes customers feel special and warm up to you. They like knowing they are being taken care of if there are issues with a product and will usually refer your business to friends and family.

In return, this will increase your audience and expand your network. Newsletters can go a long way with a simple share by one of your subscribers.

The more people start getting to know and hear about your brand, the more credibility you gain from the public. People will be more willing to purchase your product than from a competitor because they heard about it from a friend or a share they saw online. This will make it easier to market your brand, and increase sales.

Email marketing can also increase visitors to your website. Keep customers engage by writing weekly blogs and posting on your site. Anyone who wants to read the blog will have to visit your website. This a fantastic way to gain brand exposure.

The Cons of email marketing:

Email marketing is great, but it does have its cons. It involves a lot of work and staying on top of newsletters and weekly posts. It takes commitment, creativity, and patience. Luckily, that’s why our team is here to help and guide you through every step. We are effective in creating email campaigns, that will expand your small business at a more rapid rate than you may have anticipated.

 

 

 

How Can Online Marketing Help your Small Business?

Business | March 15th, 2018

Unlike big businesses, small businesses are limited to their region, which reduces the number of consumers they are able to reach out to. Just because your small business does not have the brand awareness that a big business may have, it does not mean it can’t get there. As technology and the use of the internet took over, traditional marketing approaches have been left behind. Big businesses now rely on online marketing to further develop their product or service, a strategy that is just as useful for small businesses.So how can our team promote your small business? In our March blog post, we will provide you with all the details.

Tip #1: Get Online, Get Known!

Many small businesses lack a website. In today’s world, it is crucial for any business to have a website. Nuro Marketing develops a straightforward and easy website to navigate in. Websites also expand your range. Customers no longer need to pass by your location to find out about your business or receive ads in the mail. With a quick online search, people get to read about your business and find out what it is you do and sell. Nuro Marketing can increase your chances of showing up first in a Google search, by providing Search Engine Optimizations (SEO) and Pay Per Click (PPC).
Most of all, websites can boost sales. Most small businesses only market their products in person, which again limits who you can sell to. By setting up a website, our team can guide you on how to start marketing your product online and persuade customers to subscribe. This brings in a broader number of consumers, and the best part is it expands your target customers. You can sell to any consumer, at any location.

Tip #2: Social Media is a Must!

                  Instagram, Facebook, and Twitter are all awesome social media sites to help businesses reach out to consumers. Our team will assist you in setting up and maintaining an active social media site. This technique helps small businesses reach out to all ages and demographics. Many consumers nowadays lookup a product online before going in person. If you own a restaurant, consumers love to see pictures of the food and the location before deciding to go. This also attracts more consumers, with the use of hashtags and shares, we can increase the awareness of your product. Social Media can also improve your customer service. Being online can help you communicate and receive feedback from consumers. You obtain more insight into what consumers really think about your product and helps you come up with ideas on how to improve defects.

 

 

 

 

Marketing Trends for the 2017 Holiday Season

For the 2017 holiday shopping season, US commerce is expected to jump 16.6% this year driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. At the same time, total retail sales will grow a moderate of 3.1%, as retailers continue to experience heavy discounting during the core holiday shopping months of November and December.

e-commerce sales will reach a record 11.5%

 

Mobile leads the way

Social media marketing

Video: More popular than ever, especially with younger viewers who are on social media for holiday information like sales messages. 51.9% of marketers report that video delivers the best ROI and that their customers have a preference for video over other types of content.

 

 

Introducing SkyRise Miami!

NuroMarketing

Introducing SkyRise Miami!

A $430 million dollar investment that will definitely step up Miami´s tourism to another level. It will stand at 1000ft and will have an observation deck, restaurant, ballroom and club on top along with some amazing rides. A motion based Flying Theater similar to “Soaring” at Epcot, The Sky Plunge Miami free fall, Skyrise Drop bungee-like descent wire that will drop you of the top. At Nuro we can only say one thing….GO MIAMI!

 

Is Search Engine Submission Necessary?

NuroMarketing

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

 Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof