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Get Thankful!

The holidays have different meanings for everyone. Thanksgiving is one of the few that is rooted in tradition, with a universal message regardless of culture: it’s about family, food and gratitude.

At Nuro, we’re thankful for our amazing team, clients and the marketing industry at large. So let’s take a look at some business stats that make this holiday unique.

  • A new survey from LendEDU finds that the average American will spend a total of $165.14 on Thanksgiving expenses.
  • people about their expected costs, says travel expenses make up $67.59 of that amount, with the rest going for food, wine, and other expenses.
  • There are 254 million turkeys raised in the U.S. each year, with a total value of $4.85 billion.
  • For Black Friday 2017 it is estimated a total $682.0 billion will be spent, that’s a 4% increase from last year according to the National Retail Federation.
  • Last year in 2016, 137 million people went to stores over the four-day Black Friday weekend. That was a third more than the 102 million in 2015.

Whether you’re one of the 50.9 million Americans expected to travel or you’re staying local, Nuro wishes you a happy, healthy, safe holiday!

Focusing on Customer Experience

Customer experience is the heart of marketing for every industry. Embraced a customer-centric philosophy to see more conversions and positive digital transformations.

Recently Ford has been showing initiative in this area, by creating the products they believe that align with their customers own aspirations. Specifically by focusing on sustainability, the shift they announced earlier this month, will include greater focus on the introduction of smart vehicles and services. They even joined forces with Lyft, to utilize their vehicles in the testing of a future self-driving fleet.  This pursuit focuses heavily on issues such as software design, customer experience and user interfaces.

How to stay ahead of the curve?

Really know your customer

Take advantage of  customer data which can give you valuable insights into what your customers are looking for and what can be improved. Successful brands are focusing on what’s next.

Never stop improving

As marketers we know that optimizing anything we do involves many little changes over time until it’s perfect.

Embrace your reviews, good and bad

Take action on your feedback, complaints are opportunities to improve. Never shy away from a negative review or an unhappy customer, they could provide your  most valuable insight yet.

 

Let our customer experience team handle review management for you with our innovative system, customers are contacted immediately, so you have one less thing to worry about.  

Improving Conversion with Email Marketing

Email marketing is one of the most effective methods of engaging your current audience, increasing lead volume and generating repeat sales.

More than 205 billion emails are sent daily and 91% of consumers check their email daily…that can’t be said of any other communication channel.

The biggest advantage with email is that it is highly automated and highly personalized. We can send targeted content to your audience or even create lists of potential new leads, based on their demographics, location. current stage in your sales cycle or their behavior.

And the focus of a campaign doesn’t have to be only for leads, don’t forget about your fixed-ops, service and parts departments! You already have the contact information for these customers, keep them in the loop and coming back again.

The biggest tip for improving conversion? Keep your emails interactive to encourage engagement. Think of how many emails you get in your inbox each day, the ones that stand out are the ones that leave an impression. From a design stand point, this can by done with image carousels, galleries, and sliders. Emails featuring offer reveals and even add-to-cart functions (vouchers, parts, etc.) will have a stronger call to action for viewers.

Email marketing strategies are limitless, including promotional news, product updates, digital newsletters, event invitations, targeted/ dedicated offers, transaction emails and automated kickback. Sign-up with us today for a free campaign.

Direct Mail Isn’t Dead

We’ve heard the debates that direct mail has become outdated. And it makes sense, as the world becomes increasingly more dependent on digital and going paperless, it seems direct mail would be used less often. But this is exactly why it’s still a valid tactic in the automotive dealership world.

Online space is becoming more and more cluttered full of annoying advertisements, with many of us using ad blockers. Since mail is becoming used less frequently, direct advertisements stand out much more. Direct mail can’t be sent to a spam folder, it’s going directly to a customer’s home and in front of their eyeballs. It’s a physical item instead of an email,  so there’s more chance for it to go noticed.

Direct mail provides a localized,  systematic, and targeted approach for reaching customers. With every campaign we are seeing customers responding consistently.

Part of making direct mail work for today’s market, is being able to provide today’s metrics and anayltics on results. We never intitate a campaign without the proper tools in place to track the results. From custom mailing lists, landing pages and phone tracking numbers we’ve got what you need to see an impressive ROI. Find out how to get your first 1,000 mailers on us when you sign up for a package.