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Marketing Trends for the 2017 Holiday Season

For the 2017 holiday shopping season, US commerce is expected to jump 16.6% this year driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. At the same time, total retail sales will grow a moderate of 3.1%, as retailers continue to experience heavy discounting during the core holiday shopping months of November and December.

e-commerce sales will reach a record 11.5%

 

Mobile leads the way

Social media marketing

Video: More popular than ever, especially with younger viewers who are on social media for holiday information like sales messages. 51.9% of marketers report that video delivers the best ROI and that their customers have a preference for video over other types of content.

 

 

We are BBB Accredited!

We’re pleased to announce that Nuro Marketing is nationally accredited by the Better Business Bureau (BBB) with an A ranking!

Our BBB rating gives our clients assurance that we are accredited by an established non-profit and non-biased standard. It means that clients can rest assured that we are following responsible, honest practices.

To become eligible for accreditation we had to meet 8 standards including, truthful advertising and selling, satisfactory customer service practices, and a consistent reliable transaction record with customers. We received our national accreditation based on the BBB’s opinion of our customer service experience. The BBB also considers other factors, such as compliant history, type of business, length of time in business, transparency of business practices, licensing and government actions and more.

We take pride in our national BBB accreditation and look forward to finding more ways to show that we provide the best service possible!

 

Get Thankful!

The holidays have different meanings for everyone. Thanksgiving is one of the few that is rooted in tradition, with a universal message regardless of culture: it’s about family, food and gratitude.

At Nuro, we’re thankful for our amazing team, clients and the marketing industry at large. So let’s take a look at some business stats that make this holiday unique.

  • A new survey from LendEDU finds that the average American will spend a total of $165.14 on Thanksgiving expenses.
  • people about their expected costs, says travel expenses make up $67.59 of that amount, with the rest going for food, wine, and other expenses.
  • There are 254 million turkeys raised in the U.S. each year, with a total value of $4.85 billion.
  • For Black Friday 2017 it is estimated a total $682.0 billion will be spent, that’s a 4% increase from last year according to the National Retail Federation.
  • Last year in 2016, 137 million people went to stores over the four-day Black Friday weekend. That was a third more than the 102 million in 2015.

Whether you’re one of the 50.9 million Americans expected to travel or you’re staying local, Nuro wishes you a happy, healthy, safe holiday!

How Important is Your Web Design?

Maybe we’re bias but we think high-quality web design is essential for any business. Web design isn’t all about aesthetics, it has to be functional! What’s the point of adding all the bells and whistles if your site fails to attract customers and increase sales?

 

Your Design Matters, and so Does Your Content

Do yourself a favor and build a website that resonates with your target audience.  Consumers say that web design elements are among the top factors they consider when deciding whether to trust a website or not. A website that is outdated, too busy, too many pop-ups, boring or has slow load times is a major deterrent.

Bettering Your Branding Strategy

Your website should serve as an extension of your brand. If you have a physical location, make sure that the characteristic branding elements remain consistent on the website including the logo, colors, and font. Even your communication style should be the same across all online marketing platforms you use. This makes your business more consistent which adds to credibility, and in today’s digital world that can have a huge impact on increasing sales.

Boosting Conversions

We believe that web design has a direct correlation with conversion rates. Be sure that your website is easy to navigate and it is clear and easy for visitors to reach the pages they want. And once they get what they’re looking for, there should always be a call-to-action.

 

Ask us how we can improve your web design.

 

 

The Benefits of an In-House Design Team

We’re not trying to brag but, our design team are rock stars. Because of them we can call ourselves a full service agency, from concept to execution, it’s all under one roof.  And we’re proud to say this gives our clients a big advantage.

Your top 5 benefits of having an in-house design team:

 

  1. Easier for You: The Customer

With all your marketing efforts in one place, you save time! You won’t have to make multiple calls, coordinate teams or send numerous emails. An in-house team is already familiar with you, your preferences and your ongoing projects. This allows for a smooth, efficient process that benefits both customer and designer.

  1. Faster: Get what you need, when you need it

Did you know we have 24-hr runaround time on all creatives? To move forward on projects we don’t have to contact a third-party, and wait for them to return our calls or emails. An in-house design team has the ability to move projects around or shift work among designers. This allows us to be accurate with out deadlines and timelines, we always deliver a quality creative without the inflated timeline.

  1. Well-Informed: We know Your Brand

A big benefit of working with an in-house design team is they are immersed in your brand. They understand your business, your brand, your marketing goals and how you want to be perceived by consumers.

  1. Availability: Always Here to Assist You

If your main contact is unavailable, there are other designers on our team call who  are familiar with your projects and available to fill in effortlessly.  You are never left hanging.

  1. Relationship Driven

We believe that relationships with our clients enhance the creative process, not hinder it. Our clients talk directly to the designers, nothing gets lost in translation and over time we anticipate your needs and tailor design based off your preferences.

Sold on having an in-house design team handle your marketing? Contact us today to learn more about how we can help your business thrive.

Halloween is Big Business

Happy Halloween Everyone! While you get your perfect costumes and party plans in order, we wanted to take a moment and embrace the holiday from a marketing perspective.

Millennials are driving sales records this year! It’s official, more events/attractions, retailers and liquor and beer manufacturers are taking notice and targeting the 21-34 year old crowd.

In fact, Halloween 2017 is looking to be an all around record-setter for consumer spending, 179 million Americans are estimated to be celebrating which is up 8 million from last year.

Halloween candy sales for 2017 are expected to reach $4.1 billion, while retail sales will hit $9.1 billion that’s up from $8.4 billion in 2016! The average person will spend $169.81 on Halloween this year according to a LendEDU poll. This same study found that costume spending takes up 42% of this budget…with 16% of Americans planning to dress their pets as well.

It’s safe to say retailers are excited, if this is any indication for the holiday spending climate this year, there’s no telling how much larger it could grow.

CHEERS!

 

 

 

Awesome tools for SEO Competitor analysis

For any internet marketer, knowing what your competitors are doing online is very important. Without a strategy, any SEO or digital marketing campaign cannot get the
results desired from it, and the very basis of this strategy lies in knowing what works in you
market or niche. You do not just need to know what your competitors are doing- but also what they are
trying to do.

If you notice a competitor’s content is ranking higher than yours, create content on similar subjects. It’s important to always be watching to gain insights. But how? Here are tips to help you devise a strategy to get an edge over your competitors:

User Experience

How user friendly is their website? Was it easy to find in search results? Where does it rank? How is the loading time? Does it clearly tell you what their business does and what/ where to take action?

Content

For SEO this is a big one,  is the content regularly updated, is it  relevant? What kinds of content seems to have the most engagement? Do they have a blog? A resource page? How does it compare to the kind of content you are posting? Is it meaningful and grammatically correct? Is it branded?

Lead Generation

What lead generation tactics are they using? Look for call to action links and buttons and how often they appear. Is it easy to find their contact us page?

 

Running a competitive website audit can help improve your website, content and SEO dramatically. Take the first step

 

Focusing on Customer Experience

Customer experience is the heart of marketing for every industry. Embraced a customer-centric philosophy to see more conversions and positive digital transformations.

Recently Ford has been showing initiative in this area, by creating the products they believe that align with their customers own aspirations. Specifically by focusing on sustainability, the shift they announced earlier this month, will include greater focus on the introduction of smart vehicles and services. They even joined forces with Lyft, to utilize their vehicles in the testing of a future self-driving fleet.  This pursuit focuses heavily on issues such as software design, customer experience and user interfaces.

How to stay ahead of the curve?

Really know your customer

Take advantage of  customer data which can give you valuable insights into what your customers are looking for and what can be improved. Successful brands are focusing on what’s next.

Never stop improving

As marketers we know that optimizing anything we do involves many little changes over time until it’s perfect.

Embrace your reviews, good and bad

Take action on your feedback, complaints are opportunities to improve. Never shy away from a negative review or an unhappy customer, they could provide your  most valuable insight yet.

 

Let our customer experience team handle review management for you with our innovative system, customers are contacted immediately, so you have one less thing to worry about.  

Tips to Increase Your Online Visibility and Branding

A well-built website is only a piece of your online visibility. Every minute, thousands of new websites are being created, and staying ahead of them to reach your target audience is important.

Learn how to market and promote your website using SEO or Search Engine Optimization. SEO is a big factor in what drives your website to the top of the search results. Users will be able to see your website more frequently, and this will help boost the awareness regarding your business and services. Appearing frequently in search results increases the visits and clicks to your website, thus generating higher traffic.  SEO is not just about search engines- but about making your website visible through all digital platforms.

Here are 3 tips to get your content ahead of the curve:

1.) Plan your holiday campaigns, from landing pages to promotions this is the busiest and best time of year to convert visitors on your site. The earlier you post and publish this content the faster search engines will begin ranking your pages in search.

2.) Get blogging, effective content makes all the difference

3.) Optimize your pages, take a look at Google’s Quality Guidelines and see if your content is committing any errors

With SEO, you can transform your online presence. Using the right analytics tools, you can know what your customers are looking for, where specific demands are greater and understand demographics to guide your marketing. Don’t have enough time? Let our SEO and content teams help!

 

Improving Conversion with Email Marketing

Email marketing is one of the most effective methods of engaging your current audience, increasing lead volume and generating repeat sales.

More than 205 billion emails are sent daily and 91% of consumers check their email daily…that can’t be said of any other communication channel.

The biggest advantage with email is that it is highly automated and highly personalized. We can send targeted content to your audience or even create lists of potential new leads, based on their demographics, location. current stage in your sales cycle or their behavior.

And the focus of a campaign doesn’t have to be only for leads, don’t forget about your fixed-ops, service and parts departments! You already have the contact information for these customers, keep them in the loop and coming back again.

The biggest tip for improving conversion? Keep your emails interactive to encourage engagement. Think of how many emails you get in your inbox each day, the ones that stand out are the ones that leave an impression. From a design stand point, this can by done with image carousels, galleries, and sliders. Emails featuring offer reveals and even add-to-cart functions (vouchers, parts, etc.) will have a stronger call to action for viewers.

Email marketing strategies are limitless, including promotional news, product updates, digital newsletters, event invitations, targeted/ dedicated offers, transaction emails and automated kickback. Sign-up with us today for a free campaign.

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